“Business Requirements for Marketing Analytics”
Camille P. Schuster, Ph.D.
At the 2016 AMA Summer Educators’ Conference (August 5-7, 2016), I am chairing a panel presentation addressing the issue of preparing marketing students for the challenges of marketing analytics in the marketplace. Dr. Charles Bodkin (UNC Charlotte), Dr. Rahul Basher (CSU Fullerton), and JohnTimmerman (Teradata) will also participate on the panel providing academic and business perspectives on this issue.
The Marketing Group on the Teradata University Network Advisory Board is committed to providing materials that all marketing faculty can use in their classes to develop their students’ marketing analytics knowledge and skills. Dr. Schuster is Chair of that group.
Dr. Camille Schuster can help you and your colleagues be competitive in the changing business environment. Her expertise is based upon working with 50+ companies in more than 20 countries around the world. This breadth of experience means that her training, coaching, and facilitating activities are grounded in reality.
The global marketplace is a reality. Who among us has not been challenged, frustrated, or confused when doing business with someone from another country? Using Dr. Schuster’s models and methods, professionals changed their approach and increased their success.
Collaboration is important in today’s marketplace. Most business training emphasizes competition and the importance of gatekeepers in withholding information. However, the new paradigm requires sharing of information and working toward joint goals. Dr. Schuster has a unique ability to facilitate collaboration that allows business partners to create competitive advantage and joint success.
Why Consumer Centric?
Consumers have tremendous power in today’s marketplace. The mass market is dissolving into fragmented consumer groups all demanding personalization and customization. Creating consumer-centered business processes requires a transformation of thinking. Dr. Schuster can facilitate the change necessary to realign your company with your consumers.
Dr. Camille Schuster’s insight, perspective, and delivery compels and inspires professionals to glean what is pertinent to their own task. The buttons at the top will link you to additional information about Dr. Schuster and her experience.
To contact Dr. Schuster about training, facilitation, or speaking, send an email to info [at] globalcollaborations [dot] com
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